Culture of "environmental friendliness and responsibility"
Дата публикации: 18.09.2025
Fast fashion has become the expression of the modern culture of “disposable use”. After a few wears, an item loses its appeal or quality and turns into garbage. Every second, a truckload of textile waste is burned or thrown away in the world, much of which cannot be recycled.
This production model depletes natural resources and threatens future generations. Polyester, one of the most common materials in the fashion industry, is made from fossil fuels and takes hundreds of years to decompose. At the same time, chemical dyes used in textile production enter aquatic ecosystems, poisoning them. This trend is the result of underestimating the value of things, which reinforces consumer habits and pollution.
Clothes and bedding created according to the “disposable use” model are made from cheap materials to satisfy short-term consumer needs.The company "Yaroslav" uses natural raw materials and natural fabrics, which encourages an ecological principle of life, which consists in developing a new culture - a culture of care and respect for the environment, respect for flora and fauna. The company has moved from fast production to environmentally responsible technologies and types of products that respect resources and the dignity of human labor. Our production and technologies involve the responsible use of resources and the desire for integral ecology, where every aspect of life, from the method of production to the daily decisions of consumers, is harmoniously coordinated with care for others and creation.
Consumer sentiment plays a key role in the transformation of the clothing and home textile industry.
To do this, it is necessary to:
· Choose quality products with a longer service life.
· Support brands that adhere to the principles of environmental friendliness and energy efficiency.
· Avoid unnecessary purchases and give preference to recycling or exchanging things, giving them a second life.
Every consumer choice is a signal to producers.
Supporting the ethics and mission of Yaroslav stimulates the market to implement environmentally responsible practices.
18.09.2025
